Meet the Team

Daphney Michelle Smith, Founder & CEO

Born and raised in Hagerstown, Maryland, our fearless founder has worked in the benefits industry for 25+ years. She began her career in the benefits industry working in the Coordination of Benefits Department at United Healthcare. After several years she transitioned to Account Management and Debit Card claims adjudication at Flex America later purchased by PayFlex, later purchased by Aetna. Daphney would then find herself at Employee Navigator, a leading Benefits Administration technology provider where she began in sales and later moved into managing the overall implementation and renewal of clients onto the software. After a 6-year stint, she relocated to North Carolina and spent some time at Pierce Group Benefits as an EDI Implementation Analyst on Selerix. She founded Broker Builder Solutions LLC, in March of 2015 and has worked the past 9 years to pass along her unique set of skills to her team members to assist in providing Benefits Administration Implementation and Support services to 200+ Benefits Brokers, employer groups and carriers across 43 states. Spending these years in the benefits industry cultivating relationships and managing large sets of data has allowed Daphney to see firsthand the cause and effect of data issues and the benefits of being able to leverage relationships to communicate and resolve these issues effectively. Daphney is excited about the journey ahead to continue to enhance the software to be the BETTER WAY!


Mary Anne Lanier

Chief Data & Quality Assurance Scientist

Born and raised in rural North Carolina, Mary’s first introduction to any type of paid employment was in the farming community. This eventually led her to a cotton mill where she began her cotton career as a machine operator and eventually transitioned within the same company to Human Resources and Benefits Administration. From there it was a small step to becoming a health insurance agent where she worked for more than 10 years.

During her time in HR and as an insurance agent, Mary incorporated her first love, computer programming, wherever she could. When an opportunity arose where she could be more involved in the technological aspect of Benefits Administration, Mary joined the Broker Builder Solutions team.

Under Broker Builder Solutions, Mary played a pivotal role in data auditing to identify data discrepancies when analyzing large sets of enrollment data in excel. Mary was part of the team that developed the first iteration of the Data Validation Platform.


Joe Bonfiglio

Chief Technology Officer

With 14+ years of full stack software development under his belt, Joe has dedicated his career to launching products at several early startups. Joe has worked at Employee Navigator, Kaleido, and most recently he founded GoodFig Software, a software contracting company. Joe is the software engineering lead at Data Management Solutions where he’s been instrumental in architecting the feature rich and user-friendly platform.